Online ads are the best way to market your business especially if you are new in the market. It not only increases the branch awareness amongst your customer but, also ensures you are getting sales.
The other benefit of running ad campaigns is that it’s cost-effective, if you do it right you can get an amazing return on investments.
But, how to do it right?
Well, some ingredients that you need to make your ad campaign successful are keywords, landing page, and Google ad manager.
The very first step for starting the ad campaign is to research keywords that are profitable to target also you have to make sure that it also falls within your ad budget.
When you have these things figured out, you have to create the ad campaigns and start getting clients on your website.
But, you still have to ensure that the people you are getting convert to a sale. Now, to do that you can use a landing page.
Landing pages are very useful to make your ad campaign successful. In this article, we will discuss why your ad campaigns need a landing page
Landing pages reduce ad cost
Ad cost or budget is something that can make or break an ad campaign. As a campaign manager, you should always aim for a higher return on investment and to do that, you would have to find a way to reduce the ad campaign cost.
One of the methods that you can use to reduce the ad campaign cost is to use a landing page. Google campaign managers calculate the cost of an ad based on numerous data points like the competition of the keyword, number of searches, popularity, etc. One such thing is ad relevancy.
Ad relevancy refers to the connection between the page and the keyword. If there is no relevance between the keyword and the page used in your ad campaign then Google perceives it as spam and charges more for per-click bases.
This drastically increases the ad budget and reduces your ROI. You can avoid that by using a landing page. You can use a landing page to create a keyword-specific page and then use that page to target that specific keyword for the ad campaign.
Your ad spending will be less and the relevancy for your customers also improves.
Landing page is more relevant for the user
Landing pages are those pages where your potential customers would land after clicking on your ad campaign. This page will be specifically designed to narrow down the viewer’s search and only show the relevant field to them.
A normal website design contains different things which are generalized based on a broad range of customers but, using a landing page you can narrow down your customer outlook and only show relevant fields for them.
Generate easy leads
You can easily generate leads for your business using a landing page. Since you are avoiding irrelevant fields that you would have to add otherwise, the landing page can increase your leads and offer you a greater dataset to work on. You can then use these leads to target the customers again and again either using call or using email marketing.
Helps in Segmenting
You can have 100s of different landing pages for 100 different keywords that you are targeting. This segmentation would help you in separating your customers and creating a product or service specifically designed for them.
For example- a coffee bean selling company runs an ad campaign but, where the company sells coffee beans and also chocolates then having a separate landing page will ensure a separate record gets maintained for the customer who bought chocolates and for the customers who bought coffee beans.
Based on this data, you can target the coffee beans buyer with coffee beans and chocolate buyer with chocolate in future ad campaigns.
Conclusion
The landing pages help your ad campaigns in becoming a success and the best part is that you can track the landing page and get valuable data that you can use in the future to design your ad campaign, or product/service, etc.
Now, you know why you would need a landing page, but, where to get it from? Well, you can design your landing page but, if you want to add professionalism to your ad campaign then you can check our website designing service where we provide you with an amazing landing page designing service specifically designed to keep your ad campaign goals in mind.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.