Features an eCommerce website must have

eCommerce Websites are an amazing way to display your customer your product and get quality sales using it.

In 2020, online eCommerce website users in India were around 150 million and by 2025, this number is going to go up to 350 million.

With such a huge demand in eCommerce, the competition in the eCommerce space is prevalent, and as a business, you will have to excel from your competition to increase your sales.

You can do that by improving upon your platform and enhancing the customer experience on your eCommerce Platform.

You can improve your platform by introducing new features to enhance your business process and increase sales.

In this article, we will discuss various features you can introduce to your web platform.

Features an eCommerce Website Must have

The following are the features that an eCommerce website must have-

SEO Friendly

Making a website SEO-friendly means a search engine like Google can find your website efficiently which will help you in getting a higher ranking on the keywords you are targeting. Getting a better ranking on Google will help you in increasing your sales and improve your sales.

eCommerce platforms are very heavy in coding and sometimes may be bad for SEO, so having a feature where you can implement advanced SEO practices can help you increase your website ranking.

User-Friendly Navigation

Navigation or Menu is one of the main components of your eCommerce portal. The navigation panel offers the customer an easier and faster way to find their products.

Whenever you want to find a product, you would first visit the category where you know it is most likely to be. For example- if you are searching for a men’s t-shirt then you will find the product in the men’s category.

In addition to user-friendly Navigation, you should also include a site search feature that will help your visitor in finding the product they are searching for.

Order Tracking

Order Tracking is a feature that helps your users in tracking their products. When you ship to your customers, they expect timely notification regarding their product transit. 

Keeping them updated will help your customers in getting quality service. Also, if there is some delay with the shipment then they can feel less anxious with proper information.

Product Videos

Videos can be an amazing way to get your customer to purchase the product.

According to Think Google, when a customer sees a visual representation of your product then they would likely purchase the product by 50%.

Many big players including Apple, Amazon, and many others use video to increase their conversion, along with video they also use high-quality images to enhance the customer experience.

Live Chat Assitance

Live chat is a feature that allows your customer to interact with a bot and solve their concern or query easily.

Interacting with your customer and solving their concerns is a great way to convert a visitor to a buyer and the live chat feature is a great way to do that.

There is some query that is generalized and has straightforward answers, you can deploy a chatbot to answer those question.

You can also use Artificial Intelligence enabled chatbot to automate the process and reduce any human effort required.

Data Collection

Data Collection is very important for you to serve your customers better and improve your business’s return customers.

You can do that by collecting crucial data about your customers. There is a variety of tools available in the market which you can use to collect data like Google Analytics, Search Console, etc.

You need these tools to enhance your marketing campaigns as well. One of the crucial data that you need is your customer’s contact details like Phone number, Email, etc.

With this feature, you’ll be able to keep your customer in the loop and increase your customer’s engagement with your branch which in turn increases the customer’s loyalty.

Another way you can keep the customers in the loop is to use the Push Notification feature which will allow you to send updates, information, and new product details directly into the browsers of your customers.

They just have to click the notification and they will be able to visit your page.

Coupon Codes

According to Valassis, 90% of consumers now actively use coupons and 38% of the customer bought more because of a coupon code.

Coupon codes are a great psychological booster that can drive your customer to purchase your product.

This affects the most important areas of the brain which released feel-good hormones like dopamine. You also get good sales when you drive your marketing campaigns using coupon codes.

Start Creating a Fantastic Shopping Experience

With all these features you can create an amazing shopping experience for your customer and improve your sales.

You do not require all of these features to get started, you can simply start and introduce all these features as you grow.

To create fear or opportunity loss, many e-commerce show messages like only ‘N’ number of items left. It creates a rush in the customer’s minds. To handle it, you can add inventory management software that can give customers as well as your team live inventory updates.

You can also use your customer’s feedback and deliver them accordingly also try some A/B Testing with your eCommerce platform which will demark your platform journey and come up with an amazing experience for your customers.

You can also seek professional help from an eCommerce website designing company like Nebula Infotech. We provide a high-quality custom-built eCommerce platform for your business which help your business to thrive.