Ranking on Google is the most important part of any website. The basic purpose of a website is to connect with the customers online but, how can you do that if you do not rank on Google.
There are a lot of strategies that digital marketing experts use to rank the website, one such strategy is the content marketing strategy.
Content marketing strategy is a strategy using which you can share valuable content to your user using a blog and get interested users as a learner or readers.
Educating your customers can be a very powerful way to influence them in buying your products or services.
In this article, we will discuss how blogging can help you to rank on Google.
Blog helps in updating your content regularly
Google has a major ranking factor that looks at the website’s overall activity and positions the website in accordance with that.
Every website especially new websites must have a very active content updation strategy. To rank higher, you should blog regularly at least once a day.
Now, when you couple it with a good internal linking strategy, it can be very powerful in ranking the website for some of the most competitive keywords.
Blog helps you discover new keywords
There are different categories of keywords for a business which are primary, secondary, and territory keywords. These keywords are based on the importance of ranking which your website should target.
Primary keywords are the business keywords that help you in getting business a very good example can be your business name or your service names.
Secondary keywords are those keywords that can be targeted into your sales funnel meaning, you can bring in a lot of people into that piece of content and filter out the quality customer out of it using various ways like the CTA button, etc.
Territory keywords are keywords that have the least interest however, semi-important if you want to squeeze every ouch out of it.
Having a blog helps you in capitalizing on these strategies and increases the number of visitors to your website.
Blogs can act as a sales funnel
Sales funnels mean a consumer-focused marketing model that illustrates the customer journey toward the purchase of a good or service.
In the case of a website, sales funnel is basically how to channel your visitors from your blog page to your sales/business page, where your customers can purchase your goods or services.
The primary goal of your website should be to have a high converting funnel through your blog and get quality, and educated customers who are interested in your product.
With a sales funnel, your business can be a very powerful way of getting customers for your business.
Blogs encourage backlinks for your website
Backlinks are the backbone of your off-page SEO strategy. If you create quality content, then you can attract free backlinks to your website.
Having a blog encourages backlinks from other like-minded websites to link to your website as citations. Google algorithm sees the backlink as a ranking factor and awards a website to rank on keywords it is anchored to.
Blog helps you in getting quality customers
A blog section on your website can be a great place for your business to get quality customers. The quality or qualified customers are the customers who are interested in your product or service but are confused or are hesitant to buy from you.
You can remove that hesitation by publishing good quality content that addresses those issues and provide you with customer assurance about your business. This built trust and increase your branch value.
Blogging is nothing but an extension of your business that adds extra flavor to the mix. The best part about blogging is that it is cheap, yet very effective.
You can get started with your blog from scratch or install a WordPress blogging section for your website. If you are not technically sound, you can hire a website designing company to do that for you.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.