Google is a search engine that connects a user to the internet using a browser but, it is more than a simple index of websites. Google is a pioneer in technological advancement in the field of computer science.
This company was founded in the year 1998 by Larry Page and Sergey Brin and has grown bigger and bigger ever since. The prime reason for the growth of the company is the forward-thinking and quick adaptation of the technology.
In this column, we will discuss how technology can change lives and the Future of Google Searches- Voice Searches, AI, Machine Learning, etc.
Using Voice Searches
Voice searches are soon going to take over the internet. Already we are seeing a lot of devices that use voice recognition technology to access different services of the internet.
Many technology companies like Microsoft, Google, Amazon, etc. have their digital products already launched like Alexa, Google Home, etc. You give a voice command to the device and the device will fulfill the command by processing your request and making a sense out of your command.
Google has already reported that 20% of all their mobile data comes via voice search and this number is expected to grow even more.
In the future not so the distance away, we will see marketers more and more tilting towards making the website voice search accessible.
The best way to make your website ready for voice search enable is by creating content in a casual friendly way in conversational English.
Visual Search
You might have heard the phrase that “a picture is worth a thousand words” and the future is all about it.
Using advanced algorithms, the search engine can now analyze an image and extract information out of it, and using the information, the search engine can provide the user with relevant results.
Google lens and Pinterest lens are two of the faster growing visual search engine platforms offering users search results for the visual input.
In the coming decade, this technology has the potential to become mainstream and would result in a visual search boom.
Google Ads
You probably won’t like this change, Google is testing a new type of ad type which would collect leads for the business directly via the Google page instead of visiting the website for that.
The best example of this is a hotel, flight booking tab of Google search result page where you can book the flight or hotel stay directly from the Google page rather than visiting the website of the ticket vendor.
Looking Beyond Search Engine
When we are laser-focused on Search engines then we tend to miss the big picture. Here, the big picture is the user experience. Long gone are those days where we have to optimize a website for the Google Bots.
Nowadays, User Experience is everything, if you provide the user with a good user experience on your website then Google recognizes your website as a trustworthy and reliable source of information.
I am Sunil Tarwara, a seasoned IT professional with over 13 years of hands-on experience in Website Development and Digital Marketing. With a deep understanding of the challenges faced by businesses, I have been trusted by hundreds of clients to achieve their digital goals. I have Master’s degree in Information Technology.
Apart from websites, I like hill stations.