The main purpose of a website is to attract customers and make them purchase your products or services. The journey of the customer begins by searching for the keyword he/she wants and finding your website followed by purchasing the product. This is similar to the traditional business methods which involve you visiting a storefront and … Read more
Ranking on Google is the most important part of any website. The basic purpose of a website is to connect with the customers online but, how can you do that if you do not rank on Google. There are a lot of strategies that digital marketing experts use to rank the website, one such strategy … Read more
Website color not only adds visual attractiveness to your website but also plays an important role in influencing your customers. Human eyes can see 10 million different colors and using this we can perceive the world. Colors can influence our brain in perceiving certain emotions and as a designer, you can exploit this behavior … Read more
Online ads are the best way to market your business especially if you are new in the market. It not only increases the branch awareness amongst your customer but, also ensures you are getting sales. The other benefit of running ad campaigns is that it’s cost-effective, if you do it right you can get an … Read more
Inclusion of BERT algorithm is the most major search update for Google in the past 5 years. It is considered as the biggest step in the history of search ever. Although Google hasn’t cleared that what is the targeting factor for BERT and how much it can influence the SEO scene. What is Buzz According … Read more
SEO is a process of ranking a web page higher in the search result for various search engines like Google in an organic way. The search engine determines the website ranking by following a preset algorithm that a website must follow in order to rank higher in the search engine results than other websites. SEO … Read more
USER EXPERIENCE (UX) refers to user’s emotion and how he feels about the product, system or service he is using. It is a relationship between the machine and the human and the way they connect with each other. It is often confused with user interface (UI) even though they are part of web designing but … Read more
What is SSL Certificate? Before going into pricing discussion, lets understand what is SSL certificate. SSL in ‘SSL Certificate’ stands for Secure Sockets Layer. It encrypts information sent to the server using SSL technology. Lets say you are sitting in front of your laptop ordering daily grocery items. When you enter your credit card details to process payment, it is sent to server for … Read more