Before I begin with the topic, let me introduce my relationship with the Google Business Profile (formerly Google Business Listing). Google Business Profile is older than my entire career. It commenced in 2005, just after my school days, when I had no clue that our paths would intertwine so closely. It has undergone various names: … Read more
When it comes to ranking on Google, it is an extremely complicated and guidelines-based approach. You follow the guidelines and Google will appreciate you by ranking your website higher and higher. The widespread adoption of these guidelines led to a scenario where even minor adjustments, measured in mere micro-points, could alter the ranking landscape significantly. … Read more
The very first question that comes into our mind when launching our website is, “When will the visitors come?” Some people automatically assume that by launching their website they will get the visitor for their business, but, this is not true. To achieve this, you must employ various marketing techniques such as Digital Marketing, branding, … Read more
For small businesses striving to make a mark in their industry, it is extremely difficult for the business to find a good spot. Almost every market is competitive and navigating this landscape is a difficult thing to do. But with proper marketing techniques and strategy, you can create your own space and build your brand … Read more
Branding is all about placing your brand imagery in a bright light that last longing impact on your customers and it cannot be achieved unless you use the right colors. Colors play a crucial role in the success of any business. They have the power to evoke emotions, create memorable impressions, and communicate messages without … Read more
Business Listing Sites are websites where you can list your website for free. These websites provide a link and detailed information about your business to visitors. The business listing website provides users with detailed information about the business with address, contact, and other important information so that the users can reach out to the business. … Read more
A landing page is a great way to attract potential clients to your business. You can run a Google PPC campaign to create valuable leads which will help your business in improving business revenue. You can hear every other marketer talking about the Landing page and how it is important for your ad campaigns but … Read more
Standing out in your industry is important for your business to create a space in this competitive environment. The best way to do that is to have a customized approach that will help you in standing out from your competitors. You can customize anything in your life right from your home to your car, everything … Read more
For running a successful Google ad campaign, you would need a landing page that has a good conversion rate. Google has a massive reach throughout the world and using this, you can reach your customers beyond borders. Every business that is running an ad campaign may get a lot of traffic however, they might not … Read more
The main purpose of a website is to attract customers and make them purchase your products or services. The journey of the customer begins by searching for the keyword he/she wants and finding your website followed by purchasing the product. This is similar to the traditional business methods which involve you visiting a storefront and … Read more